Stop Advertising Your Business As If You Were Coca-Cola
Big brands can create some pretty good ads. They’re beautiful, discrete, and can make you feel better with just a few words. But…
Just because it works for them, it doesn’t mean it’ll work for you.
It’s not because your ads are bad, it’s because people don’t see you like the same – Big brands are recognized regionally or internationally.
They’ve been there for a while and people know who they are. These brands are already positioned, they have a customer base, and people already know them.
Picture this in your head:
You’re sitting at home scrolling through your phone and suddenly you see an ad from “Joe the salesman”.
The ad says: ‘You know what time it is” with a picture of a bunch of stuff and nothing else to describe it.
Yeah. Heineken or Budlight could go away with it. But Joe the salesman?
The same applies to your advertising.
If a lot of people don’t know who you are and what you’re all about, this kind of advertising will fail.
Instead, be clear and a bit more specific in your ads. The smaller your business is, the more helpful this becomes.